BEAVERTON, OR, 29 June — Today Nike, Inc. launched Nike+ Basketball and Nike+ Training launch. They join existing products Nike+ Running and the Nike+ FuelBand. Nike’s press release states,
The campaign launches with two new “Game On, World” films, which feature a video game world made real, reflecting the way NIKE+ combines the world of sport with digital services and experiences for athletes at every level.
Yes it’s the gamification age. By gamifying business, education, and anything else we can think of, the promise is it can become both more fun and more productive. Of course “sports” is… uh… already a “game,” isn’t it? Does “Game On, World” really need to turn “real sport” into gamified gaming?