Estimated reading time: 1 minutes —
Any post you make will have:
• 1 “Author”
• 1 “Category”
• A Bunch of “Tags”
This is pretty cool, since if I know that Botgirl posts a lot about virtual identity I might want to see her whole portfolio here. Or even if you’ve never seen this blog before and don’t know any of the authors, you might find Yordie’s enthusiasm infectious and want to see what else she’s written.
Think of your CATEGORY as the one primary, overarching topic of your post, and tags as anything you discuss along the way.
So if I write a post on Manifest.AR’s “uninvited intervention” of Augmented Reality virtual objects they placed at the Hayward Gallery / London on the occasion of the Hayward’s “Invisible” Show, then I’d use:
Category: Augmented Reality
Tags: Hayward Gallery, Manifest.AR, Tamiko Thiel, Immaterial Art, Yves Klein, Art Intervention
We don’t want to “stuff” the categories, because when you call for the “Archive” on Augmented Reality or Blue Mars, we’d like to see posts that are really about that.
Tags do 2 cool things:
1. Improve search rankings
2. You can click on any Tag and pull up all the iRez posts with that tag!
But “Tag Stuffing” doesn’t really help. So if Rafaella’s post on that Hayward Gallery show says some things about Yves Klein, then he should be a tag. But if I’m writing about something and I quote Andrew Jackson on “the price of liberty” I really shouldn’t put Jackson as a tag, because people searching for him probably don’t want my post about something else. He’d only be a tag if I do some discussion about him or his ideas, not simply to invoke his quotation. I try to use 1 Category and maybe 5 – 10 tags.