By The Numbers

Estimated reading time: 2 minutes —

Newbie Blogger Initiative 2012 logo. Typography over image of dragon, monitor, and mouse

SAN FRANCISCO, 1 June — kk, my last NBI post! 😛 I came to the project late, so even though it’s finished for now, I’m still “getting started!” hahaha

I thought I’d share iRez’ site traffic, partly as info for New Bloggers, partly as Botgirl and Trilby both joined iRez in May and have already had an impact, and partly as 1 June marks 2 years of iRez here on / Automattic.

bar chart of hits for the 24 months of iRez blog on

This blog actually started a little over a year before that, in 2009 April, over on Blogger. Ze Moo famously pushed me to move to WordPress, to put our blog where my Free Culture mouth was. Blogger was a great platform back then, and it’s gotten even better since then, Tumblr is an amazing platform with a lot of traffic, a lot of energy, and a really compelling platform space. Still, Open Source WordPress has not only been an ideologically appropriate platform, it’s also been a wonderfully functional home.

So what of our traffic here at iRez on As you see, we’ve had 142,590 hits in 2 years. Of course there are lots of sites that get over 142,000 hits every day! Still, this is easily better than double what we did over on Blogger, so I feel fairly good about being here. In addition to Botgirl and Trilby joining Aero, Agnes, Xue and myself in May, the posts in 2012 have been more frequent, consistent, and regular, and I think you see all of these factors in our growing bar chart.

Those of you on Blogger, Tumblr, or (custom install) can run Google Analytics and get better stats. I definitely encourage you to. Those of us on are limited to the stats that Automattic is willing to let us see as they block Google Analytics. The stat I’m really missing is average length of visit. No doubt most peeps would take 10 hits with a 20 minute average time over 10,000 hits with a 20 millisecond average time. My sense is that average times are very low.

VBCO Company logo graphic for 2012

Of all the many, amazing blogs I saw at NBI, none were from Second Life. Perhaps this is because of the circles the NBI founders traveled in, or perhaps SL while still an MMO is more different from most of the others. In fact there are zillions of great SL blogs. The 2 categories I think I’ve seen the most of are SL Fashion blogs and what I guess I’d call “SL Tech” blogs: blogs about infrastructure, building and architecture, Linden Lab policies & politics, Grid status, News & Events, etc.

As it happens, all of the authors here at iRez are from SL. Mostly that’s just because it’s where I grew up. I’m hoping to add voices from other virtual worlds ASAP!

Obviously if iRez were a WoW blog, it’d probably be very different in many ways. I don’t think being an SL blog has limited our traffic, my sense is that the SL Fashion and Tech blogs do really well. But iRez is also a Vaneeesa’s World blog, and adjusting your brain to that space might take some time. The best I can say is that what we’re doing here makes a whole lot of sense… to me! (hahaha)

It’s interesting that month in and month out, 2 posts from the iRez archive have consistently ranked high and gotten a lot of traffic: “Unitards & Catsuits” and “Peter Eisenman.” I don’t really have data on who visits these 2 posts so much, but here’s my guess:
• Arrived at thru search (not regular readers or link referrals)
• Unitards & Catsuits by peeps looking for, hmm, “Fetish Fun”
• Peter Eisenman by college students writing term papers

Whether having these “hit” posts is good or bad is hard to say. They probably bring in a lot of new readers, which is nice, but those readers are probably extra likely to be one-visit readers.

long strip of headshots of the 6 iRez authors: Aero, Agnes, Botgirl, Trilby, Vaneeesa, Xue

Anyway, the main point in sharing these stats with you is simply to say keep at it, your audience will grow! I’m sure your audience can grow a lot faster than ours did, then again, since Art | Culture | Activism | Identity might be a specific or unusual space for a blog, you could say we’ve done pretty well for an idiosyncratic species on a minor planet! :)

Happy Blogging!

— Aero, Agnes, Botgirl, Trilby, Vaneeesa & Xue

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7 Responses to “By The Numbers”

  1. Yordie Sands
    2012/06/01 at 18:25 #

    Hi Vaneeesa, you’re doing great. I joined NBI but just couldn’t carve out any time to do anything, so I disconnected and slinked away.

  2. Vaneeesa Blaylock
    2012/06/01 at 18:30 #

    aww, it’s pretty cool… you should poke around the forums whenever you have time… lots of advice… lots of cool blogs… but yes, I didn’t notice anyone from SL there at all…

  3. Yordie Sands
    2012/06/01 at 19:08 #

    I’ve followed Headborrow Antfarm’s blog posts about NBI but beyond that and yours, I just don’t have any extra time these days. I’m not even getting my own blog posts out. ((I’m playing Empire Avenue and I’m addicted cuz I’m doing pretty good… heh))

  4. Vaneeesa Blaylock
    2012/06/01 at 19:37 #


  5. Yordie Sands
    2012/06/01 at 21:00 #

    he’s the most handsome antelope in Second Life, i’m sure. well, he’s not really in SL anymore.

  6. ironyca
    2012/06/05 at 23:04 #

    I really regret not being part of NBI. When I did find the time, I read what others had said, and they all gave such good advice. Then I found others talking about subjects I thought about going into, so I ended up finding no good stuff to write AND it was the end of the month anyways.
    It was cool reading your NBI posts though :)

  7. Vaneeesa Blaylock
    2012/06/06 at 00:15 #

    haha, yes, I discovered it really late too… I think my first post was, like, the last week of the month… so it was more like a 1/4 month for me… but wow… really a cool project… maybe there can be other projects…

    2 projects I think are super-cool are “An Afternoon With”

    and 52 Cups of Coffee

    Obviously they’re different from NBI, but all 3 share a sort of deliberate creation of community. It’s funny, but even though WoW or SL, etc all seem eventually to lead to the creation of community, I don’t think that’s why most peeps start out in these worlds…

    But NBI, Afternoon With, 52 Cups, all are ideas to use virtual space to create and share community. The latter 2 actually document RL encounters, but the virtual community / sharing are just as important.

    Anyway… IDK… what exactly the “project” should be… but I love the different energies of all 3 of these, and it’d be fun / interesting to explore where else this platform and this human urge for community can go…

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