Feeding the Zuck

Estimated reading time: 1 minutes —

Mark Zuckerberg leaning up against a wall with a bright smile on his face. On the wall is the word "facebook" with an arrow which, in the composition of the photo, points to Zuckerberg

MENLO PARK, CA, 19 July — Mixed reality artist Kristine Schomaker joined the iRez group of authors today and posted a wonderful report on her “Mixed Reality Haircut” from Saturday. In just a couple of hours the post had already received 33 “likes” on Facebook, and 4 “likes” here on the blog itself. That’s sort of interesting that her post got 800% more attention on Facebook than it did on the place that it actually is.

It makes perfect sense of course, the world’s largest social network is the new town square, and just because something is “done in congress,” doesn’t mean it can’t get even more discussion in the public square. An important difference however is that the traditional public square is “owned” by the community and the more you participate there, the richer the community is, but the new town squre, Facebook, is owned by a famous 28-year-old and his investors and friends and the more you participate there, the richer you make him.

Image of Banksy's pranked version of Paris Hilton's CD with the text "Every CD you buy puts me even further out of your league"
Remember when Banksy pranked Paris Hilton’s CD and inserted the text “every CD you buy puts me even further out of your league”? Yeah. He should have put “Every ephemeral Facebook ‘like’ makes me a little bit richer and builds almost no community for you.” When you participate at a place like iRez, or StrawberrySingh.com, or Daniel Voyager’s blog, or Being Yordie Sands, or New World Notes, or Ironyca Stood in the Fire, or The Huffington Post, you help build a community there. When you participate at Facebook, yes you have easy, free access to the world’s greatest baby photo sharing site, but you don’t really build a community, you mostly just Feed The Zuck.

Strawberry singh.com
Daniel Voyager’s Blog
Being Yordie Sands
New World Notes
Ironyca Stood in the Fire
Huffington Post

Screen Cap of Kristine Schomaker's post on iRez showing 33 Facebook "likes" and 4 WordPress "likes"

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9 Responses to “Feeding the Zuck”

  1. Yordie Sands
    2012/07/27 at 17:47 #

    I’ve noticed with my blogs that many readers have definitely stopped commenting on blogs or magazines/ salons and taking their comments to FB or Twitter and to a lesser extent to G+. WordPress has a much better set of features for starting and keeping discussions moving. I doubt that most readers realized how much comments are treasured by authors and photographers.

  2. Vaneeesa Blaylock
    2012/07/27 at 18:04 #

    I do appreciate peeps liking the simplicity of “doing it all on Facebook.” But it’s kind of like all the “mom & pop shops” of the community protesting when a big WalMart rolls in. Yes it means easy, cheap prices for disengaged “community” (non) members… but it doesn’t build a place, it mostly builds cheap consumption.

    When you bother to have your conversation at Being Yordie Sands or Songs from the Coal Face, or, of course, here on iRez, you make these places rise a bit in search engine page rank, instead of just “Voting for Zuckerberg,” and also, while you can dig stuff out of your FB timeline I suppose, I think ideas mostly get lost there. Here everything has its own URL and our ideas can benefit from The Long Tail (just like my old Peter Eisenman & Catsuit (haha) posts so famously do! :)

  3. Yordie Sands
    2012/07/27 at 18:44 #

    It’s a powerful trend. And with like half of all FB sign-ins coming over smart phones, the whole nature of interaction is narrowing. just branching from FB to a webpage can be challenging. Hard to fight a trend like that, but WordPress does have a good interactive interface. Just need to get the interaction to move over.

  4. Vaneeesa Blaylock
    2012/07/27 at 18:49 #

    Yessy. And remember, FB is closing in on 1 billion people. It’s 3x bigger than the USA and will eventually surpass China as the most populous “nation” on earth.

    You don’t need a billion people to build a community. In fact, I think you can’t build a community with a billion people. A dozen or so peeps who care and a nice tropical island… and I’d say you’ve really got some promise…

  5. Yordie Sands
    2012/07/27 at 20:27 #

    I just reread your “hijacking” post… and want to say YESH, about this “perhaps “our” love of SL isn’t for the features that LL thinks it can profitably market to the public of their choice”

    I think it’s that simple. It’s a question of LL wanting a different pubic, isn’t it! Since the days of Mark Kingdon, they’ve tried to reach out to a world they’ve intellectualized to be out there. The problem with these men is they have no imagination, they don’t like to play. They think they’ve invented a virtual economy and they are stuck on the track with that idea. Jus thinking out loud.

  6. Yordie Sands
    2012/07/27 at 20:42 #

    Ok, gotta say this and I’m sorry for being such a superficial girl, but well… ok, ok, ok. I don’t think Zuckerberg is very attractive. There I said it. I can look at Bill Gates (well, after Melinda did the do over) and I can say, not bad Bill. Looking good.

    Maybe it’s Zuckerberg’s acne? Maybe he’ll cleanup someday, but he needs a lot of work. I know all the girls who think he’s dreamy will hate me now and i can’t aford to have anyone hate me if i’m a “media superstar” and all that. But I had to say it. Yanno?

  7. Vaneeesa Blaylock
    2012/07/27 at 21:36 #

    IDK, Ironyca says peeps complain plenty about WoW… and Miso can tell you how many things I’ve ranted about… I think it’s easy to be the “outsider” or “user” and judge the peeps trying to make it all work… there are plenty of tech companies, and non-tech companies, that are mysterious in their vision… but probably I couldn’t run them any better… so IDK…

    There was a time in the past when it seemed like everyone only loved Google… but today… even though they make a bunch of awesome things and give them all away for free, even they have plenty of haters.

    I’m not saying Google deserves a free pass, they are a corporate giant now, and we do need to look carefully… I’m just saying it’s easy to criticize… Blue Mars had promise but wound up making SL / LL look pretty good. Cloud Party? Well… we’ll see how that unfolds.

    As for MarkyMark vs BillyBoy… maybe we should have a Geeker Fashion Survey and let peeps vote for their faves? What about Kevin Rose?


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